BaltCityPrevention matchmaking: The Healthy Kids of Seinäjoki model to travel the Baltic Sea Region
The Healthy Kids of Seinäjoki model has proven success with reducing obesity in children. The model is based on micro actions leading to behavioral changes. Into Seinäjoki Business Development has transformed the model into a business idea to be commercialized. The BaltCityPrevention matchmaking has resulted in new market access opportunities.
Wednesday the 28th of March in Seinäjoki, Finland, BaltCityPrevention organized the first of six matchmaking events between health it companies (SME’s) and public health authorities (PHA´s) in the Baltic Sea Region.
In particular the Seinäjoki Obesity Programme which aims to reduce obesity and overweight among children and young people was discussed. The goal of the programme is to promote healthy changes in the lifestyle of children and families with lifestyle guidance, nutrition and physical exercise.
The city of Seinäjoki wants to be an international development platform and a hub for new innovations and global solutions on holistic health and wellbeing of the citizens. The programme is essential for these efforts.
The Healthy Kids of Seinäjoki: A solution aiming to end childhood obesity
The Healthy Kids of Seinäjoki Model offers a solution to end childhood obesity as proved locally and the concept has attracted considerable international attention. The model can be transferred and adopted into environments challenged by increasing obesity.
The model can be commercialized with governments, municipalities and the private sector being the primary customers.
The city owned development company and business centre, Into Seinäjoki Business Development, has thus been productizing and conceptualizing the Seinäjoki Model into a sellable product.
Micro actions the core
The idea is to break down the Seinäjoki concept into simple and easy micro actions based on small acts done systematically by many people at different levels and transfer the concept in a digital way.
With enough repetition, micro actions can lead to behavioral change and learned behavioral pattern.
The impact of micro-actions is huge, when done systematically and on a daily basis.
Into Seinäjoki Business Development has developed a business idea based on transferring the concept in the form of a Mobile Application, which offers an extremely scalable way to reach out to the decision makers, teachers, school nurses, parents and children.
The digital marketing channel is expected to open up new business opportunities for companies in various sectors.
BaltCityPrevention assists to identify partners
The BaltCityPrevention matchmaking event identified several opportunities to promote continued dialogue with potential national and regional public and private partners for The Healthy Kids of Seinäjoki model.
As a concrete outcome The Healthy Kids of Seinäjoki will be presented and discussed at the 14th National Conference on Health Economy “#Health2018 – Brave New World?” in Rostock-Warnemünde 24th to 25th of May.
The BaltCityPrevention partner ScanBalt is organizing both a plenary session and an exhibition integrated with the conference which serve as a platform for The Healthy Kids of Seinäjoki.
Likewise, The Healthy Kids of Seinäjoki will be presenting at the session “Health IT SME development in the Baltic Sea Region” 27th of September at the ScanBalt Forum track at Life Sciences Baltics 2018.
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