The German Market for Health & Care Technologies

The German Market for Health & Care Technologies


The German healthcare model is under pressure. Can your products provide value in the complex German payment system? Four webinars in April, May, and June provide you with insights that allow you to clarify if you are ready for the German market.

In April, May and June you can further increase your in-depth knowledge about the German market for health and care technology and the German business culture. Four webinars equip you with new insights.

It is easy to participate – directly from your workplace.

April 12th, 2019 Entering the German Market – Choice of Market Strategy
May 10th, 2019 Market entry, presence and communication strategy
May 24th, 2019 Selling health & care technologies to hospital and care sector
June 21st, 2019 Understanding the drivers that could motivate German Healthcare management to invest in new technologies?

The webinars will be held in English. Joining the webinars is free.

Please sign up here.

The complexity of the German healthcare model is astounding. It is, therefore, an accomplishment in itself, that Prof. Dr Daniel Wichelhaus manage to talk participants from the Nordic countries through the business models in the German healthcare system.

The spectators get insights into the drivers that can motivate German healthcare managers to invest in innovative technologies. Did you miss out on the seminars in February and March, you can still get access to a video and join the Digital Health & Care programme about the German healthcare market.

Contact Michelle Møller Esbensen, Welfare Tech, , and learn more.

The webinars are delivered as part of the initiative Digital Health & Care 4.0, where five Nordic health and care tech clusters join forces to bring Nordic health and care innovations to Germany in collaboration with the German cluster Gesundheitswirtshaft Hannover (with members from hospitals, nursing homes, homecare-providers, healthcare insurance companies, and AT suppliers).

The market introduction webinars are the second of a 6-step model that will help you clarify if you are ready for the German healthcare market:

Step 1. German Market introduction seminar
Step 2. Webinars giving you in-depth knowledge about the German market and the German business culture
Step 3. Deep Dive visit to the health and care market in Hannover, Germany
Step 4. MAST evaluation. Benchmark your products against the German market
Step 5. 1-to-1 market validation from German Experts: What should be your next move
Step 6. Joint Nordic exhibition at Altenpfege 2020 – feedback from potential buyers

NB! All activities are held in English

Should you have missed out on step 1, you are still welcome to join the programme; please contact Michelle Møller Esbensen, Welfare Tech,

Digital Health & Care 4.0 is financed by Nordic Innovation under the “Nordic Solutions to Global Challenges initiative”.

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